The individual mail generated by the different administrative or marketing departments has a strong impact on the operating budgets of the departments. Indeed, the production of individual mail in a non-dedicated environment leads to an explosion of the unit cost.
When the real cost of manually printing, enveloping, franking, and postage each mail item is considered. It is easy to see where automation can save time and a lot of money. Faced with a surge in the price of individual stamps (+20% in two years), it is urgent to prevent this increase by streamlining and optimizing the processes of creating and sending individual mail. This concerns all types of mail (reminders, information, invitations, etc.) that cannot be globalized or standardized.
By providing companies with business solutions capable of capturing these transactional communications and directing them into standardized industrial processes, it becomes evident that printing and postage costs are drastically reduced.
The cost of the same mail is reduced by between 40% and 50%, which represents substantial savings. In addition, there are indirect savings such as the possibility of rationalizing the local printer fleet, and the associated consumables and freeing up employees’ time for other tasks, etc.